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McAllister Brewing Company's Innovative Use of QR Codes and NFTs on Beer Cans

By Seth Montz, January 31, 2023


McAllister Brewing Company, a well-known brewery known for its unique and flavorful beers, has recently implemented new technology to enhance the customer experience and build deeper connections with fans. The company has started using QR codes and Non-Fungible Tokens (NFTs) on their beer cans.



Customers can scan the QR code on the beer can using their smartphone, which takes them to a website where they can purchase an NFT associated with that specific beer can. The NFT represents ownership of a virtual speakeasy, where fans of the brewery can gather and share their love for McAllister's beers.


The virtual speakeasy is an exclusive virtual club accessible only to those who own the NFT. It offers a range of exclusive perks and benefits to members, such as access to limited-edition beers and special events. The NFT also grants members VIP access to the brewery's tasting room and the ability to participate in exclusive beer tastings and meet-and-greets with the brewery's brewmasters.


The use of QR codes and NFTs on beer cans is a unique and innovative way for McAllister Brewing to connect with its customers and fans. By using this technology, the brewery is able to create a digital asset that is unique and cannot be replicated, making it a valuable collectible for fans of the brewery. The use of QR codes and NFTs also ensures that the ownership and transfer of the NFT are transparent and secure.



Furthermore, the virtual speakeasy NFT is not just a collectible, it's also a functional item that can be used to redeem rewards and access special events. This adds a layer of utility to the NFT, making it more valuable to collectors and fans of the brewery. The NFT also includes a reward system for the members, such as a virtual currency inside the speakeasy that can be used to purchase special items, like a virtual pint of beer or a virtual VIP seat at the brewery's next event.


The use of QR codes and NFTs on beer cans is a prime example of how businesses can use technology to create unique and valuable experiences for their customers. McAllister Brewing's innovative use of this technology is a great way for the company to connect with its customers and build a deeper relationship with them. As technology continues to evolve, it will be exciting to see how other businesses will use these technologies to create new and innovative experiences for their customers.

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